Verizon Wireless, the largest U.S. mobile-phone carrier, may follow AT&T in introducing tiered pricing and eliminating unlimited data plans, reports Business Week (see Dailywireless: AT&T Data Caps Extend to Femtocells & AT&T’s New Data Plans).

“We will probably need to change the design of our pricing where it will not be totally unlimited, flat rate,” John Killian, chief financial officer of Verizon Communications Inc., the wireless unit’s parent, said in an interview at Bloomberg’s headquarters in New York today.

Verizon currently requires 3G smartphone users to pay $30 per month for unlimited data, with 3G multimedia device owners required to pay $9.99 per month for 25 MB of data. Meanwhile, AT&T on June 2 revamped its data pricing plans, eliminating their $30/month unlimited (5GB) option. New AT&T customers must purchase either a 200 MB of data plan for $15 per month or 2 GB of data for $25 per month. Some subscribers complain that with the new rates their monthly bill will be far higher.

The company anticipates “explosions in data traffic” over wireless networks as new phones on 4G networks incorporate data- heavy applications, such as video downloads, he said.

This chart shows the unused AWS spectrum owned by AT&T and Verizon in light blue.

T-Mobile has activated their AWS spectrum for HSPA+ service, nationwide. AT&T and Verizon, in contrast, paid more than $4 billion for their AWS spectrum. Spectrum that remains untouched.

Here are the facts from the FCC:

• Verizon Wireless spent $2.8 billion for (currently unused) AWS frequencies
• AT&T (then Cingular) spent $1.3 billion for (currently unused) AWS frequencies.
• Cable operators spent $2.4 billion for (currently unused) AWS frequencies. Comcast and Time Warner are now using Clear’s Mobile WiMAX at 2.6 GHz, instead.

That totals $6.5 billion for unused spectrum. Telcos should use it or loose it.

The FCC’s 2006 AWS auction sold 1,122 licenses, grossing $13.9 billion for the U.S. Treasury. T-Mobile USA, the No. 4 U.S. wireless provider, topped the bidding by offering almost $4.2 billion for 120 licenses, Verizon was 2nd, spending $2.8B and cable operators (SpectrumCo) was third, spending $2.4 billion.

T-Mobile, Cricket and MetroPCS are using their expensive AWS spectrum. Verizon and AT&T are not.

SpectrumCo, the AWS bidding consortium with Cox, Comcast and Time Warner Cable, picked up 137 licenses in 2006’s Advanced Wireless Services auction (at 1.7/2.1 GHz). SpectrumCo won a total of 137 AWS licenses for $2.37 billion. Comcast’s share was $1.29 billion, followed by Time Warner Cable’s $632.2 million, and Cox’s $248.3 million. (See SpectrumCo Gets Licenses). Cox paid $248.3 million for AWS licenses in 2006, and transfered those licenses out of SpectrumCo and directly to Cox.

Verizon’s CEO Ivan Seidenberg now says there’s plenty of spectrum after all. He thinks the FCC should butt out and let big business manage spectrum.

Money talks. It can make a persuasive case for some legislators and regulators.

Mike Dano in Fierce Wireless created a chart (below) that breaks down the projected “4G” coverage of AT&T, Verizon, Sprint and T-Mobile in the US by the end of the year.

• Verizon Wireless: Verizon expects to cover 100 million people with LTE before 2010 is out but currently has zero. They hope to have blanket 4G coverage by the end of 2013.
• AT&T: Currently offers HSPA speeds of 3.6 Mbps down nationwide, but began upgrading software at its cellular towers this past January for a 7.2 Mbps rollout this year. Unfortunately the backhaul network is lagging. Many towers still use 4-6, T-1 lines. That means all users must share the 6-9 Mbps available to the tower. AT&T says it will begin a 4G rollout with LTE in 2011, which should boost speeds to the 5-12 Mbps range. Widespread availability is not expected until 2014.
• Sprint: Sprint has partnered with Clearwire’s WiMAX (instead of LTE) to use 4G. It currently covers 43 million potential customers and aims to boost that number to 120 million before the end of 2010.
• T-Mobile: T-Mobile, the smallest major carrier, now has more than 75 million people covered by their HSPA+ network and all of T-Mobile’s coverage area — around 185 million — will see it by end of year.
• Clearwire: Clear offers WiMAX in some three dozen cities, and expects to cover 120 million people, including most major cities by year’s end. The company recently left open the slim possibility of transitioning to LTE from WiMAX technology at some point in the future.

Telcos aren’t in business to provide service. They’re in business to make money. Speed and coverage are coming. Affordable rates are not. It’s phoney scarcity.

Related Dailywireless articles include; AT&T Data Caps Extend to Femtocells, AT&T’s New Data Plans, T-Mobile: Now HSPA+ Coverage for 75M, Public Safety: Show Us The Money, Clear: No Limits, FCC to Okay $2.3B AT&T Deal, Cellcos: One Thing – Bandwidth, T-Mobile Eyeing Clear Spectrum, FCC Considers Auctioning Off TV Frequencies, FCC Okays Terrestrial LTE for SkyTerra, Battle of the Bands Goes to Congress, D-Block: It’s Done; Congress Pays, LTE: Cox Cable Calling , White Spaces Trialed in North Carolina, FCC: Change for Broadcasting & USF, FCC Moves Forward with White Space Databases, Comcast Goes Mobile with WiMAX, Time-Warner Adding Mobile WiMAX Service,Free Internet Access Proposed by FCC, National Broadband Plan Previewed, D-Block: It’s Done; Congress Pays, FCC “Finds” 500MHz?, FCC Floats “100 Squared” Initiative, FCC to Auction TV Airwaves?,

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